Privacy Policy

Privacy Policy


Hella Infra Market Private Limited is a company incorporated and registered under the provisions of the Companies Act, 2013 and having its registered office at Opal Square, 4th Floor, Plot No. C-1, S. G. Barve Road, Opp. Railadevi TMC Office, Wagle Estate, Thane 400604, Maharashtra. Hella Infra Market Private Limited is engaged in the business of the home decor solutions services including home interior, painting, wallpaper, wood polishing, POP & false ceiling solutions, waterproofing Solutions (“Business”) under the brand name ‘INICIO’ through this website and mobile applications (“App”) both developed and owned by Hella Infra Market Private Limited and/or its parent company, and/or its affiliates (Collectively referred as “INICIO” “we”, “us”, “our”).

This privacy policy described the Terms of Use of the website and mobile application (“collectively referred to as “Platform”) and the way the personal information of the user is collected, used, stored, shared or otherwise processed through the Platform by us.


By visiting the Platform, you agree to be bound by the terms and conditions of this Privacy Policy. If you do not agree, you are advised not to use or access the Platform. By accessing the Platform, you expressly consent to us (including our other corporate entities, affiliates, partners, including technology and business partners and other third parties) to use, store, handle, deal, share and disclose your personal identifiable information/data in accordance with this Privacy Policy.

Collection of Information:

When you use the Platform, we collect, use and store your personal information provided by you from time to time. There are many ways of gathering information including but not limited to the following:

  • Information you input into the Platform in connection with the products and services advertised.
  • Telephone and online chat interaction.
  • Email communications.
  • Credit card / debit card / other payment instrument details while making payment.
  • Face to face meetings.
  • Social Media interaction through third party websites such as Facebook, Twitter, LinkedIn, Instagram, Pinterest and YouTube.
  • Any other communications with us.
  • Purpose and Usage of Information:

    The information we gather from you may be used to personalize the goods and services offered by us and constantly improve your shopping and viewing experience on the Platform. We primarily use your information to assist in handling orders, deliver products and services, process payments, sending communication about products & services and marketing efforts, to send the offers and notifications, update our records and generally maintain your accounts with us, market research, promotional campaign, display relevant content and customer reviews, or recommend merchandise and services that might be of interest to you. We may also use this information to improve the Platform, prevent or detect fraud or abuses of our platform and enable third parties to carry out technical, logistical or other functions on our behalf. We also collect demographic information (like zip code, age, or income level), attributes such as your interests, household or lifestyle information, your purchasing behaviour or history, preferences, and other such information.

    We may retain this information to comply the applicable laws and to resolve disputes, improve our operations, provide customer support, and troubleshoot problems.

    Disclosure of Personal Information

    We may share personal information with our other corporate entities, affiliates and subsidiaries, third parties for purposes of providing products and services such as sellers, business partners, service providers to provide you access to the Platform, our products and services, to facilitate our marketing and promotional activities and to comply with legal obligations to do so by law, law enforcement agencies and offices.

    We do not disclose your personal information to third parties for their marketing and advertising purposes without your explicit consent.

    Links to other sites

    Our Platform links to other websites that may collect personal information of you. We are not responsible for the privacy practices or the contents of those linked websites.

    Protection of Personal Information / Security Measures

    Our Platform and Services take adequate measures & efforts to safeguards and for protection of your Personal Data under our control. We take all reasonable and necessary measures to protect against the unauthorized access, use, alteration or destruction of your potential personally identifying information. Users are responsible for ensuring the protection of login and password records for their account.


    We provide all users with the opportunity to opt-out of receiving non-essential (promotional, marketing-related) communications from us after registration/subscription on the Platform. If you do not wish to receive promotional communications from us, then please unsubscribe by clicking on the unsubscribe link in the email or visit our Help Centre at .

    At any time, you will have the right to log in to the system to modify, correct or erase the personal information that you have provided.


    We use data collection devices such as "cookies" on the Platform to collect and store information in respect to your use of the Platform and track your visits to third party websites. “cookie” is a piece of information that the computer/mobile/device that hosts our website gives to your computer/mobile/devise (actually to your browser) when you access the Platform. We use cookies to:

  • Understand and save user’s preferences for future visits.
  • Compile aggregate data about site traffic and site interactions to offer better site experiences and tools in the future.
  • measure promotional effectiveness, and promote trust and safety.
  • to recognize your browser software and to provide features such as recommendations and personalization.
  • Additionally, you may come across "cookies" or other similar devices on certain pages of the Platform that are placed by third parties. We do not control the use of cookies by third parties. We use cookies from third-party partners such as Google Analytics for marketing and analytical purposes. Google Analytics helps us understand how our customers use the Platform . You can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

    Changes in Privacy Policy

    The policy may change from time to time in our sole discretion. The revised policy will be effective immediately upon our posting on the Platform, so the users are requested to check it from time to time.


    Privacy Policy will be governed by the laws of India. Any dispute arising hereunder shall be subject to the exclusive jurisdiction of the courts in Mumbai, India.

    Contact us:

    Please contact us regarding any questions, clarifications, or grievances. Please email us at